Rocket Architects is a derivative of Bovenzi Architects, a conventional planning and design firm founded in 1991. The focus of Rocket Architects is on a less conservative audience than Bovenzi’s traditional audience. Their audience includes both national and international consumers and they anticipate a growing demand for more progressive designs in the Capital Region area as Tech Valley continues to grow.

Solution:

Rocket Architects’ primary objectives and business goals for the website were to create brand identity by establishing a user-friendly website that would demonstrate the character and expertise of the company, as well as the benefits of working with a team of specialized professionals. Mercury Web Solutions designed and developed a highly contemporary, visually engaging Web presence that reinforced and promoted Rocket Architects’ overall brand of superior, out-of-the-box design concepts.

The Rocket Architects team had a further goal of generating new leads, increasing interest of prospective clients and targeting a wide market. Mercury accomplished these goals through the use of effective Search Engine Optimization. Rocket Architects also wanted the website to serve as an informational resource for new clients, describing the company aspirations and credentials.